The kind of brand I’m talking about is nothing more—and nothing less—than your own truth, expressed consistently by you.
Whatever you choose to do with your life—whether it’s running a company or cooking dinner—stand for something you know is true. If there’s a recipe for success, it’s staying real and true.
As you cook up your own life, never let anyone else’s recipe for success intimidate you or get in your way. Know your own truth, and live by it.
So the moral, and my best advice, is that you should always let people know what you want.