No underlining, no highlighting, no thinking or talking about the documents later. Let the ideas percolate.
Note: How hard it is to resist underlining this.
If you and I want to do great stuff, we can’t let ourselves work small.
Note: think big
Figure out where you want to go; then work backwards from there.
Note: Working backwards. Work backwards from a customer, from a use case that's attached to a persona, or from a destination.
get SOMETHING done, however flawed or imperfect.
Note: prototype