In order to institutionalize the lessons that he and his team were learning, Jobs started an in-house center called Apple University.
Ugly, difficult to load, and with an arbitrary hundred-song limit, it had all the hallmarks of a product that had been negotiated by a committee, which was counter to the way Jobs liked to work.
In other words, the idea for the iPad actually came before, and helped to shape, the birth of the iPhone.
“He has an uncanny ability to cook up gadgets that we didn’t know we needed, but then suddenly can’t live without,” he