Any technology tends to create a new human environment. Script and papyrus created the social environment we think of in connection with the empires of the ancient world. The stirrup and the wheel created unique environments of enormous scope.
Technological environments are not merely passive containers of people but are active processes that reshape people and other technologies alike.
Printing from movable types created a quite unexpected new environment—it created the PUBLIC.
And we are experiencing the same confusions and indecisions which they had felt when living simultaneously in two contrasted forms of society and experience. Whereas the Elizabethans were poised between medieval corporate experience and modern individualism, we reverse their pattern by confronting an electric technology which would seem to render individualism obsolete and the corporate interdependence mandatory.