Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.
Note: Interesante origen de los habitos
“Foaming is a huge reward,” said Sinclair, the brand manager. “Shampoo doesn’t have to foam, but we add foaming chemicals because people expect it each time they wash their hair. Same thing with laundry detergent. And toothpaste—now every company adds sodium laureth sulfate to make toothpaste foam more.
Note: La espuma es solo espuma..... increible...
“If you were to ask Michael what’s going on in his head before competition, he would say he’s not really thinking about anything. He’s just following the program. But that’s not right. It’s more like his habits have taken over. When the race arrives, he’s more than halfway through his plan and he’s been victorious at every step. All the stretches went like he planned. The warm-up laps were just like he visualized. His headphones are playing exactly what he expected. The actual race is just another step in a pattern that started earlier that day and has been nothing but victories....
Note: El patron de ganar
Poor teacher training, the officials working with O’Neill finally figured out, was a root cause of high infant mortality.
Note: Freakconomics