RICH is my word for someone who can afford to make choices, who has enough resources to do more than merely survive.
Human beings prefer to organize in tribes, into groups of people who share a leader or a culture or a definition of normal. And the digital revolution has enabled and amplified these tribes, leaving us with millions of silos, groups of people who respect and admire and support choices that outsiders happily consider weird, but that those of us in the tribe realize are normal (our normal).
The opportunity of our time is to support the weird, to sell to the weird and, if you wish, to become weird.
Are you confident enough to encourage people to do what’s right and useful and joyful, as opposed to what the system has always told them they have to do? Should we make our own choices and let others make theirs?