Google+ is a social network that Google uses to better understand the human aspects of sharing information (like pointing people toward specific links) and as such, Google uses information gathered in Google+ to improve search rankings and findability of information. Being that Google is the #1 search engine in the world, you might now have another reason to consider picking up this book.
• Contests and Promotions: Yes, it’s old school marketing, but that doesn’t mean it’s not effective. iPad2 giveaways, photo caption contests, and all kinds of other engaging experiences take place, and early reports from those who’ve conducted these contests are quite positive.
When people get the opportunity to learn more about who you are and what matters to you, they find reasons to be more interested in your other business pursuits, and this can come from all kinds of wild and varied angles.
Consider this your litmus test: Would you talk to someone about this while waiting in line for something? If yes, then it’s probably okay to talk about in an off-topic way as a means to sharing more of your personality. If no, then don’t share it on Google+,.