Story is what enabled us to imagine what might happen in the future, and so prepare for it—a feat no other species can lay claim to, opposable thumbs or not.
For a story to captivate a reader, it must continually meet his or her hardwired expectations.
there is an implicit framework that must underlie a story in order for that passion, that fire, to ignite the reader’s brain. Stories without it go unread; stories with it are capable of knocking the socks off someone who’s barefoot.
Evolution dictates that the first job of any good story is to completely anesthetize the part of our brain that questions how it is creating such a compelling illusion of reality. After all, a good story doesn’t feel like an illusion. What it feels like is life. Literally.