psychologists found that people with less need for “cognitive closure” were typically more creative problem solvers than their counterparts.
Note: Makes sense, but I want closure so bad!
If, for instance, three Blu-ray™ disc players are placed next to each other with the highest priced item followed by the next highest priced item, followed by the lowest priced item—then the store can expect to sell more of the item in the middle, and will mark it up accordingly.
they are operating under the illusion that they can positively change the outcome with a formula for success.
small wins artificially inflate the players' sense of success.