Luckily, there are lots of books available on this topic. Switch [Heath 2010], Fearless Change [Manns, Rising, 2005], Leading Change [Kotter, 1996], Influencer [Patterson 2008], and many others offer hundreds of pages full of useful advice for change agents.
When you want to change behaviors in something as complex as a social system, you have to understand the four aspects of change management.
First, Dance with the System A social network is complex and adaptive [Mitchell 2009]. It will adapt to your actions, and so you must adapt to the network.
Second, Mind the People Understand that people are the crucial parts of the social system, and that people are different. There’s no one-approach-fits-all. And just asking people to change is rarely enough. Diversity is what makes complex systems work,